About

This isn't just a brand – it's a community.

A Stitch In Time Company specializes in embroidered hats, hoodies, and other limited-edition merch crafted in the midwest.

We work with artists making waves in the music and visual arts scenes to provide unique designs that humbly celebrate the power of creative collaboration.

ASITC designs aim to speak for our company values. When you rock ASITC clothing, you can make your voice heard for the artists and causes you believe in. 

If you don't know, now you know.

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Why purchase from A Stitch In Time Company?

When you purchase from ASITC, you're getting more than just merch—you're investing in high-quality, in-house craftsmanship. From detailed embroidery to vibrant heat transfers and custom patches, every item is made with precision and care by owner Sara in our southeastern Wisconsin workshop.

Most designs are created in-house by ASITC, though we also collaborate with select artists to bring unique visions to life. ASITC is direct-to-consumer, meaning you can expect high quality, faster shipping, and limited-edition drops that capture a moment in time. 

With designs like the the Addiction Is the Opposite of Connection Hoodie, which helped raise over $1,600 for Mental Health Colorado, ASITC aims to stand behind our values – and create merch that allows you to express yours.

A Stitch In Time is a small business, so your purchase directly supports Sara and the other artists she collaborates with.

Thank You to the ASITC Community

To everyone that has supported me and my craft over the years, thank you. It's been a lot of trial and error, trying to figure out what looks good, what works well and what people like, and what people want. But I've learned a lot through that trial and error and I've realized what I truly want to do – and that's make the "most official unofficial merchandise."

I wanted to use streetwear to connect a community of people to musicians, producers, and artists, and I truly appreciate everyone's trust over the years. ASITC grew out of a Facebook community into what it is today. This shop is not only helping me discover my true potential, but helping me support other artists in their realization of theirs.

The ASITC community is for every single person that has bought merchandise from me over the last 5-6 years. Because of your support, I have been able to turn my wildest dreams into reality. This wouldn't have been possible without all of you. I thank you from the very bottom of my heart.

-Sara Henkins, A Stitch In Time Founder